Invalid traffic has become a serious issue for both publishers and advertisers. You want your ads to be viewed and clicked by real users instead of invalid traffic. Publishers can face ad revenue deductions or maybe their ad account gets ban by Google or other ad networks because of invalid traffic.
blog, we will discuss invalid traffic and how publishers can prevent themselves
What is invalid traffic?
Invalid traffic is traffic that either does not come from a real user or the real user without a genuine interest in that ad. It can come in the form of fraud clicks, accidental clicks, bot traffic, and other more sophisticated means.
Some publishers deliberately buy invalid traffic with the intention of fraud. On the other hand, some face invalid traffic without knowingly, your competitor might send invalid traffic to destroy your reputation.
There are two types of invalid traffic:
General invalid traffic: spiders and crawlers, and bots that do not mimic human actions. This traffic is not sent with the intent of fraud and it is easy to detect and remove.
Sophisticated invalid traffic: This type of invalid traffic is much harder to detect. This invalid traffic is created to mimic humans and cause fraud. It requires advanced analytics and machine learning to detect such traffic.
How publishers can prevent themselves from invalid traffic?
Publishers must follow Google guidelines in order to prevent themselves from invalid traffic. You must focus on your ad placements to avoid accidental clicks. Do not buy traffic because purchased traffic mostly consists of click farms where either software or humans are assigned to provide clicks and impressions.
We will suggest you to hire a third party, for instance, to combat invalid traffic. We help publishers in detecting and blocking invalid traffic in real-time through our sophisticated technology. This will also prevent you from invalid deductions and getting your ad account ban.